The illustrated covers for chick lit and its cousin romantic comedy are made up of common elements that help readers pick stories they might like.

Getting these things right will make all the difference in reaching the readers who are likely to enjoy your novel. Here are some of the commonly used devices that communicate more than you’d think.

1. Script font

The title is usually the most prominent element on the book cover. This is why the font plays a huge part in communicating the right feel. Some women’s fiction novels go for a simple serif, but often pair it up with a handwritten or script font. Sticking to a serif gives the book a sense of gravitas, i.e. “This is a novel you should take seriously”. It can work beautifully–especially if you’re a well-known writer with rave reviews. If you’re not, it can also imply heavier subject matter and a slower-moving story. A script font communicates lightness and fun. Even in the script font category, each font carries its own specific nuance. Here are some of my impressions…

Hi! I'm Enni.

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I've worked in the creative industry for nearly two decades. I was born in Finland, but currently live in New Zealand.

As a designer, I love beautiful book covers. As a reader and writer, I love romance – especially romantic comedy!